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Traces Experience Privacy Policy

Legal Advice

At Traces, we value and respect your privacy. This Privacy Policy describes how we collect, use, and protect the personal information you provide to us when booking our travel services or interacting with us. We are committed to complying with the Peruvian Personal Data Protection Law (Law No. 29733) and its Regulations.

Traces is the trade name of [Legal Name of the Company], with RUC No. [RUC Number] and registered address at [Company’s Legal Address].

1. Information We Collect

We collect personal information necessary to provide you with our travel services and enhance your experience. This may include:

  • Identification Data: Your full name, date of birth, nationality, passport number, and gender.

  • Contact Data: Email address, phone number, mailing address, emergency contact, and travel insurance details.

  • Booking Data: Information about your travel preferences, itineraries, and booking history. If you provide us with information about other individuals (co-travelers), you certify that you have their permission to share it with us.

  • Health Data (Sensitive): Information about allergies, dietary restrictions, blood type, medical conditions, or special needs, only when relevant and necessary for your safety and well-being during the trip. This information will be treated with the utmost confidentiality.

  • Payment Data: Your credit/debit card information or bank transfer details for payment processing. Please note that we do not store your full credit card details after the transaction.

  • Usage and Technical Information: Data on how you interact with our website or communications, such as your IP address, browser type, pages visited, log data, and cookies.

  • Call Recordings: Calls to our customer service may be recorded or monitored for quality control, staff training, and service improvement purposes.

  • Photos and Videos: During tours, our representatives or partners may take photographs and videos that include your image. These materials will not be used for promotional or marketing purposes without your knowledge and explicit consent. We will inform you if a professional photographer is present for this purpose, giving you the option to accept or decline being photographed or filmed.

2. Purpose of Data Collection

We use your personal information for the following purposes:

  • Booking Processing: To manage your travel bookings, including ticket issuance, accommodation confirmation, and coordination with service providers (hotels, airlines, local operators).

  • Communication: To send you booking confirmations, itinerary updates, important travel information, and responses to your inquiries.

  • Service Personalization: To tailor our services to your needs and preferences, especially regarding dietary or health requirements.

  • Service Improvement and Development: To analyze the use of our services and website to enhance customer experience and develop new offerings.

  • Legal and Administrative Compliance: To meet applicable legal and regulatory obligations, as well as for internal company administration (e.g., accounting and auditing).

  • Marketing (with consent): To send you information about offers, promotions, or news that may be of interest to you, provided you have given your explicit consent. You can opt out of receiving these communications at any time.

3. Sharing Personal Information

To operate our services, it is necessary to share your personal information with trusted third parties, such as:

  • Service Providers: Hotels, airlines, transportation companies, local tour operators, guides, and our Chief Experience Officers (CEOs) for the execution of the services you have contracted.

  • Government Authorities: When required by law or for immigration and security purposes.

  • Business Partners: Only when strictly necessary and with your explicit consent, for specific purposes and under confidentiality agreements.

  • Cross-Border Transfers: As our services are offered in different countries, your information may be transferred, stored, and processed outside of Peru. We ensure that all third parties receiving your information comply with equivalent data protection standards and use it solely for the agreed purposes. We implement contractual and technical safeguards to protect your data during these transfers.

4. Data Security and Retention

We implement appropriate technical, organizational, and physical security measures to protect your personal information from unauthorized access, misuse, disclosure, alteration, or destruction. This includes the use of encryption, firewalls, and security procedures.
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. Retention periods will also take into account compliance with any legal, accounting, or reporting requirements, as well as limitation periods for potential legal claims.
In the event of a security breach that puts your data at risk, we have procedures in place to manage it and, if required by law, notify you and the competent authority.

5. Your Data Protection Rights

You have the following rights regarding your personal data, in accordance with Law No. 29733:

  • Right of Access: To obtain confirmation as to whether your personal data is being processed and, if so, to access it.

  • Right of Rectification: To request correction of inaccurate or incomplete data.

  • Right of Cancellation (Erasure): To request the deletion of your personal data that is no longer necessary for the purpose for which it was collected.

  • Right to Object: To object to the processing of your data for legitimate and justified reasons, or for direct marketing purposes.

To exercise any of these rights, or to revoke previously granted consent, please contact us via our dedicated privacy email address or phone number. We will strive to respond to your request within a reasonable timeframe and in accordance with applicable law. Please note that exercising some of these rights may affect our ability to provide certain services to you.

6. Changes to This Privacy Policy

Traces may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our website and updating the "Last Updated" date at the end of this document.

7. Contact

If you have any questions about this Privacy Policy or the processing of your personal data, please contact us at:

  • Privacy Email: [Contact Email for Privacy]

  • Phone Number: [Phone Number]

  • Physical Address: [Company’s Physical Address]

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